Associate Product Marketer

2023-10-18
Kelmarid
Nigeria
Full Time

Description

About Kelmarid

Kelmarid Holdings is a financial technology holding company aspiring to be Africa's premier financial service provider. We are on a mission to revolutionize the financial sector by offering innovative digital solutions and unparalleled customer service. Our products, Squareme and Fundr, are making strides in providing seamless and secure transactions to individuals and businesses across Nigeria.

We are a team of forward-thinking, experienced professionals committed to customer satisfaction and financial sector improvement. If you are passionate about leveraging cutting-edge technology to make a meaningful impact, then Kelmarid Holdings is the place for you.

Role Overview:

We seek a passionate and result-driven Associate Product Marketer to join our energetic team. The selected candidate will be instrumental in strategizing and executing marketing campaigns that drive user acquisition, engagement, and retention for our flagship products, Squareme and Fundr.

Responsibilities

  • Plan, execute, and optimize online marketing campaigns across various channels including SEO, SEM, Social Media, Email, and Affiliate Marketing.
  • Analyze and interpret data to identify trends, insights, and areas for improvement.
  • Collaborate with cross-functional teams to align product and marketing strategies.
  • Conduct A/B tests to evaluate the effectiveness of marketing tactics.
  • Measure and report on the performance of marketing campaigns, and assess against ROI and KPI goals.
  • Develop comprehensive performance reports, including analytics dashboards and executive summary commentary.
  • Stay abreast of emerging trends in the digital marketing landscape.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-5 years of experience in performance marketing, particularly in the FinTech sector.
  • Proven experience with Google Ads, Facebook Ads, and other digital marketing platforms.
  • Strong analytical skills and experience with metrics-driven decision-making.
  • Exceptional communication and presentation skills.
  • Proficient in tools such as Google Analytics, Tableau, or other analytics software.

Benefits

  • Competitive salary.
  • Opportunity to work with a dynamic and innovative team.
  • Health insurance.
  • Career growth opportunities in a fast-paced environment.
  • Office amenities and a creative, collaborative workspace.

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